Few things are a bigger turn-off for me than a guy who smells like the fragrance counter at Macy's  Kind of ironic, since I spent most of my 20s wearing so much Cacharel Pour Homme that you could smell me before and after I left the room. Live and learn.  I still wear cologne occasionally, though I spray it above me, and let it settle down in a fine mist on my head and shoulders. That way no one smells it coming and going.  And I pretty much stick to the subtle masculine scent of the woodsy Encre Noir (Black Ink) by Lalique and the citrusy Eau d'Hadrien by Anick Goutal – both rare enough you won't smell them on someone else. Check them out — and check out the prices on your favorite colognes at fragrancenet.com.