Having grown up in Levis and Wranglers, I still get sticker shock when looking at premium denim. For the past few weeks, I've been walking by the Gap 1969 Premium denim windows on 8th and 24th street, and finally walked in to try on a pair. At $89, Gap premimum selvage denim is a great deal. Same quality denim as the premium price brands, without the premium price! With the current 30% discount online, it's a steal. Check them out at Gap.com.