How many times have you heard (or said) "I lost my phone and all my contacts…"? It’s hard enough getting people to backup their computers, let alone their cell phones. The reality is that back-up software has to be inexpensive, super easy to set up, and work entirely in the background. Verizon Wireless Backup Assistant is all that and more: It’s free (read the fine print: the $1.99/mo is waived if you maintain an online log-in for your Verizon account), it backs up your data invisibly in the background. It allows you to view and print your cell phone address book online. And if you lose your phone, or buy a new one, transfers your data to the new phone wirelessly in a matter of minutes. If you’re a Verizon Wireless customer, you need to sign up for it right now.