My friend Kinney’s book came out today. Now I’ve seen Kinney in silly and compromising situations (and vice-versa: we were in Mixed Company together), but she is one of the most intelligent, insightful and well-reasoned people I know, not to mention compassionate, well-rounded and occasionally funny, usually intentionally. The book is Microtrends, and while Mark Penn is the public face of it, Kinney is the hard work behind it. I ordered mine today, and I’m sure it’ll be a good read. Buy yours for $17.15 at amazon.com.