January is always "new year’s resolution" season at the gym: the machines, classes and workout floor are overcrowded thanks to that most popular of new year’s resolutions: to get in shape. For many, this increased focus on fitness includes healthier eating, and nutritional suppliments. I’m skeptical of most of the suppliment advertising promising harder leaner bodies from a pill, shake, or bar, though I admit, I still fall for their claims and indulge in the latest fitness suppliment craze every now and then. At least, I can find comfort in the fact that I’m buying them at the lowest possible prices. Supplementwarehouse.com has a unique price matching feature that I love. As you add products into their online shopping cart, you can supply the URL of a competing website with the lowest prices you find, and they’ll beat it by 5%. Automatically. Simply Google™ the product you’re looking for, find the lowest price, and they’ll beat it by 5%. Do that for each product you order, and you can save a bundle on your fitness folly.