I was snow boarding last week at Keystone, CO, where my new friend Eryk remarked that my lip balm looked like lipstick. Well, yes. It does. But after trying it, he wanted to know what it was.  It’s Beyond Color Plumping Lip Conditioner, a colorless lip balm with exfoliating retinol, retexturizing collagen and SPF 15. Everybody loves it — even men secure enough in their masculinity to pop open a lipstick case in public.  Retails for $8, stock up when it’s on sale $3.99.